With that, I present....
Credit Karma was founded in 2007 by a gentleman named Ken Lin (he's the CEO as well). He wanted a credit site that did not charge consumers to monitor their credit.
So what can this app do for you?
- Provide truly free credit scores
- Provide free credit reports
- Provide free credit monitoring
- Personalized recommendations to reduce debt and maintain healthy credit.
- Provide free membership. No credit card required (unlike most sites)
- Provide a safe and secure environment to monitor credit
Identified need:
- Credit monitoring is so important. Many people do not know their credit score and neglect to find out what is driving their score. When it comes to purchasing a home or even a new car, your credit score can mean the difference between a high or low interest rate. The higher the rate, the more you pay.
- Most people do not use cash any more. Cards and phone scanners are the new method of payment. This means that our personal information is available and can be abused if it ends up in the wrong hands. That is why it is so important to know what is in your credit history and dispute anything that is incorrect.
Who
is the target audience for this App?
The target audience is anyone who is of
age to be opening credit accounts. Even older teenagers can start monitoring
their credit as soon as they begin working. The sooner, the better. Do not wait
until a major life milestone is approaching (like buying your first home)
because it can take months to correct mistakes on your credit.
How
might the Apps benefit the audience, community, nation, world?
Like I mentioned before, this app is
beneficial to everyone. There are so many cases of identity theft nowadays and
people need to be vigilant about protecting themselves from fraud. Credit Karma
is free and can help consumers identify errors in their credit and even
instances of fraud.
Do people actually like it?
Yes, yes they do. Users realize the importance of maintaining credit health and are jumping on the bandwagon.
Users also downloaded:
The burning question...is it user friendly?
This app is easily recognizable by the
blue and white circular logo. The design is simple and easy to view on any
screen. Each aspect of your credit is displayed on a separate page that you can
easily swipe back and forth from. There are several layers of security to
ensure that only the intended user is able to gain access.
So do yourself a favor and go download this app! Look for the logo in the app store:









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